Seoul is the hub of global Korean Wave trends such as K pop, K drama, K beauty, and K food. Visitors can take part in K pop dance classes, relive stories through drama filming location tours and develop an understanding of Korea through K beauty styling and K cuisine at Michelin Guide listed restaurants

Seoul is a city where the joy of travelling exists all day long. The romantic night views of Namsan Mountain and the Hangang River, the dazzling skyline, the distinctive bars and clubs of Itaewon and Hongdae, and late-night shopping in Dongdaemun allow visitors to enjoy diverse attractions without being constrained by time.

Seoul is recognized globally as a safe travel destination. Thanks to systematic management by the police and public institutions, along with well-maintained transportation networks and public facilities, travelers can explore the city freely and with peace of mind.

In Seoul, visitors can experience every type of cuisine, from street food in traditional markets to modern fine dining. Street food at Gwangjang Market and Namdaemun Market, traditional hanok restaurants around Anguk Station, trendy cafes and fusion cuisine in areas such as Mangridangil, Songridan gil, and Yeonmujang gil, as well as restaurants from around the world in Itaewon, all offer a variety of flavors and unique cultures only found in Seoul.

Seoul is filled with artistic inspiration, from museums and art galleries to street art and performing arts. Visitors can enjoy diverse experiences where Korean traditional art and contemporary creations come together at places such as the National Museum of Korea, the National Museum of Modern and Contemporary Art, the Leeum Museum of Art, and the streets of Hongdae.